December 11, 2018
Option for future of radio station site proposed
RIVERSIDE – (INT) – The future of a 10-acre site in Casa Blanca formerly occupied by radio station KPRO is not clear.

Frontier Communities purchased the property on Lincoln Street for a reported $4 million. Land Development Manager Jeff McCurdy said their plans are for a 210 unit condominium project.

But, there are reports that the Riverside Unified School District might step in and build a school which the Casa Blanca neighborhood has not had for decades.

KPRO signed off on August 3rd. Four transmitter towers have been torn down and the building housing the offices and studios is being demolished.

The station’s demise comes as AM radio struggles to survive declining ratings and revenue in the Riverside-San Bernardino-Ontario radio market. The real estate that many of the remaining AM stations occupy are worth more than their licenses and broadcast facilities.

Story Date: August 30, 2018
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