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|April 17, 2021|
Pandemic brings stay-at-home projects to the forefront
SOUTHLAND – (INT) – Business at home improvement stores is booming in spite of the pandemic and its lockdowns and limits on other shopping experiences.
A new national PaintCare/Ipsos poll shows that Americans worked on 50% more home improvement projects since the start of the pandemic than in 2019 – creating a trend many have called “pandecorating”.
• 46% of Californians completed one project or more and 65% of those projects including the use of paint.
Nationwide, 52% of Americans who have completed at least one home improvement project since the pandemic began:
• 65% describe their projects as something they had been putting off for some time
• 24% were inspired by new ideas that came up when browsing online, an activity that has increased during the pandemic with 51% of Americans using social media at higher rates than usual
• 21% only noticed the need for certain projects after being at home in quarantine.
Story Date: January 19, 2021